That's news to us Thetruth about the Marlboro Man T he Marlboro Man didn't smoke Marlboros. The Marlboro Man wasn't a cowboy. But perhaps most shocking of all: The Marl boro Man was only 5 feet, 8 inches tall. Even though the Marlboro Man was the symbol for an addictive drug that kills thousands of people, we can't help but remember him fondly. There was something about his rugged demeanor, his life in the outdoors, the anchor tattoo on his hand, that made us not only want to smoke Marlboros, but to shed this urban life for a home on the range. Sadly, the Marlboro Man recently died at the ripe old age of 85 in Fort Lauderdale. His name was Charles Herbert. "He could ride a horse, but he wasn't a cowboy per se," says Herbert's grandson, Douglas Tramell of Coral Springs. "He didn't even smoke cigarettes. He smoked a pipe." Herbert built homes in Connecticut. One day in 1957 a woman came and took his picture. A few days later she showed back up and asked him if he'd be interested in modeling for a new advertising campaign The woman turned out to be the wife of the owner of an advertising firm putting together a campaign for Marlboro, savs Tramell. For the next eight years, Herbert posed for Marlboro Man pictures. Even after he moved to Fort Lauderdale, Herbert would fly to New York for the photo shoots. The best known picture of him was the one of him in a Stetson hat, cupping his hand around a cigarette while lighting it. The orange glow of the flaring match lights up his face. "He was only 5 feet, 8 inches, but he was built like Popeye," says Tramell. "They only spent a few minutes putting makeup on his face because they liked that leathery look. But it took a few hours for them to put that anchor tattoo on his hand." "He thoroughly enjoyed it," Tramell says. "He was surprised at the time and effort that went into creating an advertisement, sitting hour after hour and posing. He joked about that." Mike Thomas v I W . ,1 X VhLMtit UWfi TTmf V '-r ( -wX-i-v, The Marlboro Man got his start with Charles Herbert's help.