The Orlando Sentinel from Orlando, Florida • Page 11

I ORLANDO SUNDAY SENTINEL AND RErORTER-STAR, ORLANDO, FLORIDA, SUNDAY, JUNE 28, 1931 PAGE THREE (2) Six Bathing Beauty Entrants in Beacham Theatre Contest SUMMER WEAR SHINES IN WHITE Orlando Man Assistant Store Manager for Unit The Assistant Store Manager of the new Sears-Roebuck Co. store, located on North Orange la Mr. M. B. Westbrook who resides at 318 East Amelia Orlando.

Mr. Westbrook has He has been in Orlando since 1025. He has been merchandise man and buyer of yardage goods for one of Orlando's leading department stores for the past six years, and is well qualified for his new job. Mr. Westbrook has a genial disposition, is enthusiastic about his new job, and very keenly typifies the co-operative spirit of his staff of department heads, by whom he is well liked.

v7 behind him aeventeen years of experience in mercantile lines i CONGRATULATIONS TO Sears' Roebuck and Co. ORLANDO'S XEW STORE I I I I' i 1 I 1 i 0 i-j f- '(K 1 I i 3. 1 a 1 i 4 -if 1 -1X1 A It I White is the color that the smart woman is buying for sum. van. White forms the background of the lummer mode, and it runs right through every phase of fashion, from sports to evening clothes.

There is a reason, of course, as there is a reason for almost everything in fashion. White is the most becoming color under the sun; and when you've been under the sun long enough to acquire a summer tan, white is more becoming than ever, said Mr. J. B. Jones, district manager the ready-to-wear and millinery divisions in the sotuhorn territory, who has been in Orlando or the past few days to assif in the opening of the new, Scars, Roebuck store.

"The Ready-to-wear its separate entrance at 15 E. Washington street, will be the fashion headquarters of the women and children of Orlando." predicted Mr. Jones. Our New York buying office, our style staff, and our tremendous buying power bring day in and day out values that speak for themselves. Cotton frocks Will be priced from 94c to $2.05: silk frocks from $3.95 to $13.95." Referring to the summer style trend, he continued: "White will be seen oftener than any other color in the all-white costumes that make a woman or a miss a joy to behold 's.

WE FURNISHED THE SIGNS ORLANDO SIGN STUDIO 126 W. Central Phone 5792 stage tomorrow night at 9 o'efork. At this time judges will select "Miss Orlando" who will be awarded a trip to Clearwater licach to participate in the state-wide contest on July 1, which is being tponsored by the Clearwater Chamber of The local winner will compete with winners from other pints oj the state jor the title of "Miss Florida," ami a prize of $50 in gold. Three other cash prizes amounting to $50 will be awarded the runners-up. when the temperature way up The up-to-date ready-to-wear shop of the Sears, Miss Mary Lou MU, Miss Grace Steele, Miss Catherine Huppel; Miss Virginia Reinertson, Miss Eluise Lanier and Miss.Virgie Hopkins, six of the girls among those ho uill participate in the bathing beauty parade on the Beacham Theatre the.

white will also be seen with dramatic color con. I LI Telegram of Regret Local Manager traists; white and brown is new; white and black, white and navy, white and red. white and brilliant gren have all captured the attention of smart White clothes are the clothes best fitted to defeat the heat of summer; and for the week end of rho Fourth and for vacations, white is the perfect choice, "Smart white sports dresses are made of cotton mesh, jioue, shantung, flannel, washable silk crepe: From President Wood R. E. Wood, president of Sears Roebuck, Company, unable to attend the opening of the ORANGE PLATE GLASS INC.

Extends Best Yishe8 to company's new retail Btore in Orlando, sent from Chicago the following telegram of regret: C. S. Purcell, manager Sears, Roebuck Company's Retail Store, SEARS, ROEBUCK and CO. sports jackets of white flannel, wool crepe, corduroy. Davtime Orlando, Fla.

dresses are of white silk crene: afternoon dresses of white chiffin I find that I shall be unable or silk crepe: evening dresses of to be present on the opening day Monday, and request that you con white lace, chiffon, or satin. White We furnished and installed the Plate Glass for the New Show Windows taffeta, satin, velvet are used for vey my regrets to your store force. I am sure that our Or formal summer wrans. lando store will obtain the tame favorable reception from pub "There's a tremendous vogue for white hats. Panamas, wide-brimmed rough straws, convenient lit lic as that which has greeted the opening of stores in other Mirrors Resilvered Everything In Glass 1 lt cities, and that it will become tle string turbans all come in pure snow white; some with colored bands or pins to repeat a color note in the costume.

"White bracelets, necklaces, ear an important link in our chain. I desire press thanks for the many evidences of good will we COOPERATION IS KEYNOTE NEW STORE (Continued from Page 1) ness in Orlando for the past six years, comes originally from Jacksonville, and wants to have all of his friends visit him and his department and look over the fine line of clothing and hats, for men and boys, furnishings, and real work clothes, at money saving prices. PLUMBING SERVICE The plumbing department, an unusual one for a department store, is one of Sears-Kebuck's most successful divisions and is headed by Mr. H. O.

Rogers who resides at 423 South Eola drive. He is very well known for the high grade of work he has done in many of the fine homes of this city. His department will cheerfully furnish figures and estimates and has a plumber to do the installation work. The department is complete with modern bath and kitchen fixtures, pipes and pipe fittings, cabinets and also electrical automatic well pumping outfits. Mr.

J. Burt Martin, residing in Palm Terrace, Orlando is in charge of the Radio department. He has resided in Orlando for the past six years and during the latter two years has been engaged in the Radio business and become very well known. He is a 32nd degree Mason and a charter member of the Lake Park Presbyterian church. Mr.

Martin owns his own home and is very enthusiastic about the new store and his department. The complete line of Silver Tone Radios gives you the talent of the world in your own home while you rings, pins, have made a great Am have received on the part of residents of Orlando, and to give assurance that we shall earnestly 1 White jewelry is splendid with a I nhite costume; it is not so effec- lire wnen worn wii-n pnswia. C. A. HRCELL CONGRATULATIONS endeavor to merit patronage by giving the service and values which have already won for us 12,000,000 satisfied customers.

R. E. WOOD, President Sears Roebuck Co. vv Lite kiuvcb bis incj giuvoo for the summer. In washable doeskin -or cotton fabric, they're de lightfully easy to launder; and ao Local manager oj the Sears, Roebuck and store which opens here tomorrow.

they can always have the spotless look that makes you feel so well- lo dressed! Provides Free Parking "White shoes these may be all white; or thev may be trimmed Sears, Roebuck and Co, with brown or black or dark blue leather. Opera pumps and oxfords are both very popular; strap numns are newer. "White coats are a summer clas sic: this summer they are a neces sity! Soft white polo cloth, wool crepe, and flannel are a'l fashion: thevre generally slightly fit ted and very -slightly flared, with a fe't to match or of contrasting Manager is Veteran Tn Retail Business! C. S. Purcell is manager of the new retail store of Sears Roebuck which formully opens tomorrow.

Mr. Purcell grew up in the retail store business, 1 having been connected with retailing in the South for many years prior to his connection with Seal Jloebuck Co. He is well i versed in the art of store man- i agement and thoroly familiar with the taste and requirements of the people of Orlando and vicinity. Mr. Purcell, former manager of the company's store in Miami was selected as the best fitted Florida executive for the new Orlando store.

Mr. Purcell (Char- lie) as he is better known tn h'm We Furnished and Installed tho PLUMBING and KEATING leather. sit back in your easy chair, smoking your after-dinner ci Space for Customers The Sears, Roebuck, and retail store which opens in Orlando tomorrow at 117-123 North Orange avenue has arranged to provide free parking and free automobile tire and battery servicing for its customers, District Manager Wise announced today. Negotiations were concluded for the leasing of a lot containing approximately 1600 square feet at the rear of the store. On this lot a service station will be erected where the tires and batteries of customers will be serviced without charge.

The lot was leased from the estate of N. H. Witherspoon an agreement having been reached with the heirs, Hattie F. Witherspoon, Linna W. Stevenson and Martha W.

Sphar. The company also obtained -rights of ingress and egress over the driveway leading from Washington street to the lot and to the rear of the store. The lease was handled by J. C. Murchison of Mur-chison Co.

gar. Bert has these Radios in stock, all sizes and shapes, from small table models to large artis tic cabinet models. He cordially invites his friends to investigate this wonderful radio set. The Ladies' Ready to Wear, shop entrance on East Washing friends, is well known in Flori-, ton street, is in charge of Miss Alfreds James, who is so well MORGAN BROS. 207 S.

Orange Ave. Phone 4322 Our Compliments to the ORLANDO STORE Sears, Roebuck Co. Who Recognized Our FAST FREIGHT SERVICE at LOW WATER RATES with Store Door Delivery aa tail and his many friends will no doubt be highly pleased to learn of his appointment to the important post of manager of this new store. known to the buying public of Orlando that she needs no introduction. Her.

ever ready smile and affable manner have made her many friends, and she will be delighted to show them the wonderful new frocks and gowns, including Thrift Ready to Wear BEST WISHES to Sears, Roebuck Co. 5. on i ENTERING i ORLANDO and i Central Florida With Their New Wonderful Store i We Were Selected to and Millinery. Miss James has been in Or- has been a buyer for lace, neck-ware, ribbons, and other ladies' ready to wear in Orlando department stores for the past few years, and is well qualified for this department. I lando for eighte years and re- sides at 348 E.

South Street She Roebuck Co I Furnish the Materials Used in the Work JElElSSiEEii5IS13iE0ElB ANGEBILT HOTEL THE HEART OF FLORIDA EXTENDS WELCOME AND BEST WISHES TO Sears, Roebuck and Co. to Orlando The complete facilities of this modern establishment are at your command ANGEBILT HOTEL THE HEART OF ORLANDO WE HAUL THE GOODS TO AND FROM ALL PRINCIPAL POINTS IN FLORIDA ST. J( ni yllnlk CEMENT, ROCK SAND, LIME, KISSAM TILE, ROOFING AND BUILDING I MATERIAL1 KISSAM I BUILDERS SUPPLY CO. 1609 Chicago Ave. Phorre 3191 MVE9 LINE i.

Jacksonville Palatka DeLand Daytona Beach Ocala Leesburg Orlando CENTRAL TRUCK LINES, INC. PHONE 6463 ORLANDO 506 MACY ST. Phone 3341 Orlando, Fla..